Digital Data Tracking Committee

Digital Data Tracking

The Digital Data Tracking Committee has oversight of the vendors responsible for aggregating worldwide digital transaction data for movies and TV shows.  The Digital Data Tracking system illuminates digital title specific performance by genre, channel, source, territory and resolution.  The Digital Data Tracker is a tool that helps provide a better understanding of the latest sales trends, marketing effectiveness and is used to guide strategic decisions on release.

Committee Members

Jay Reinbold

SVP, Worldwide Category Management
Warner Bros. Home Entertainment
Chair, DEG Digital Data Tracking Committee

Richard Tang

VP, Global Research
20th Century Fox Home Entertainment 
Vice Chair, DEG Digital Data Tracking Committee